When it comes to copywriting, most people write too much. Or they write mostly about themselves. So let's keep this one short and sweet. I help brands to communicate more consistently and effectively.
Copywriting, whether it's for print or digital, is about finding the right words to sell your business. It's not about sounding the most educated or filling your website full of fancy jargon. It's about selling. And by that I mean selling your business, selling your services and selling your brand.
Great copy is what helps your customers not only find your brand on Google but really connect with it. And whether it's your website, your marketing material or your social media channels, it should be consistent.
Having worked as a freelance writer and brand strategist for the past 5 years, I've helped lots of businesses find the right words. From ethical clothing companies like The White T-Shirt Co to fast fashion brands like Pink Boutique and burger joints like Fat Hippo, I've helped brands to develop their verbal identity. Then, after giving them a unique voice and providing the guidelines for its proper implementation, I've offered training to their staff to ensure that voice stayed consistent.
Sometimes I've written marketing material, website copy, blog posts or articles on their behalf where maybe they've wanted to position themselves as a thought leader in their industry. Or they've wanted to drive more traffic to their website.
Wherever your business is on its journey, (and whether it already has a voice or not), I can help you communicate more consistently and effectively. Get in touch to find out more about my copywriting services.
- Tone of voice development
- Website & SEO copywriting
- Copywriting for marketing and printed literature
- Copyediting and proofreading
- PR, media & ghost writing